Corporate Opportunities
Light Night Leeds has a range of corporate opportunities for your business. Together, we can work with your team to put your venue or brand in front an open-minded audience helping to promote your business’s creativity, innovation, and commitment to the local community. In the past we have worked with a range of businesses to.
- Launch new products
- Support recruitment drives
- Increase brand profile and recognition
- Demonstrate commitment to the local community.
5 reasons why your business should engage in Light Night this year:
- Huge in-person opportunities to showcase your brand
In the past years Light Night Leeds has presented over 60 activities per annum across 10+ zones attracting more than 150,000 visitors to enjoy world-class, cutting-edge art, here in the city of Leeds. Many of these installations have been on, in or – near to a sponsoring business – helping get people to notice your brand first-hand.
2. Fantastic online opportunities
In 2022 a massive 420,000 unique page views saw the Light Night Leeds website. Each sponsor we work with receives a presence and click-through to their page(s) of choice. Moreover, we also support with a specific social media campaign across Twitter, Facebook and Instagram with 50,000 followers
3. Unique media and marketing moments
Year after year Light Night Leeds receives extensive local, regional, and national media coverage in print, broadcast and online. In the past this included live coverage on BBC Breakfast, Calendar & Look North, some of which was filmed on sponsor’s properties. Print engagement is also strong with the festival featuring in The Telegraph; The Guardian and most local and regional papers covering activity. We can also support you to deliver the best possible press release.
4. Give back to the city
Light Night Leeds is completely free to all, enabling everyone to experience the city in a new light. Together we enhance the city’s profile and reputation globally by presenting large-scale, world-class arts events and creating a unique festival atmosphere with the opportunity to experience and celebrate quality arts and culture. Last year the festival was worth nearly £3,000,000 to the local economy.
Fully accessible and family friendly, we programme a range of activities to engage with community groups, schools, and families to create new light art for the event. We will provide guided tours in several languages for refugees and asylum seekers, enabling them to access the arts and feel welcome in the city. We will also provide tours for groups such as young carers, the homeless, and older people who often experience barriers to attending activities in the city centre. Our free Light Night Rider buses improve accessibility, helping people to travel between different zones and attend a greater number of events, and our shuttle services from disadvantaged areas of the city promote participation from residents.
5. Unique staff and client engagement opportunities
Many of our sponsors have participated in unique engagement during Light Night Leeds, some of which are open to family members. Examples include key volunteering roles such as supporting Light Night tours for disadvantaged groups, competitions or Light Night bespoke entertainment events and activities.
“Light Night is a fantastic event. Not only does it create an amazing buzz and experience in the city centre, it really benefits our partners in terms of brand awareness, new customers from the footfall and the tills ringing on the evening! We are really looking forward to participating and sponsoring the event again this year!”
- Trinity Leeds
"Light Night is one of our favourite events of the year and we are so very grateful to be a part of an initiative which benefits the whole community and brings so many people together. Light Night also helps hugely with our placemaking and marketing strategy, drawing people to the South Bank and helping to establish Aire Park as a place for all."
- Megan Higgins, Head of Marketing & Communications, Vastint UK
“Light Night doubled my daily takings as well as bringing new customers to my business - I cannot support it enough. It is brilliant for the city.”
- Independent business in the city centre
“Light Night is one of the city’s most innovative and fastest-growing events. It’s really important for us to be supporting these kind of forward thinking celebrations of culture as we look forward to bringing the vision of SOYO to Leeds.”
- Myles Hartley, Managing Director, Caddick Developments Ltd.
Light Night is able to offer both off-the-shelf partnerships and more bespoke, collaborative and unique partnerships.
We routinely receive excellent stakeholder support with ratings of either ‘very good’ or ‘good’ and with sponsorship opportunities from just £3,500
If you would like to discuss how your company can benefit from getting involved say hello at lightnight@leeds.gov.uk
